About
Established in the early 20th century in Intramuros, this historic enterprise is one of the Philippines' most enduring chocolate manufacturers. Founded by Jose Maria Pueo, a Spanish immigrant who brought traditional European chocolate-making techniques to Manila, the company is legendary for its "old-world" approach to cacao processing. Unlike many modern producers that extract cocoa butter, this firm preserves the natural fats of the bean to create a rich, aromatic chocolate drink known as "tablea." While the brand is a staple of Filipino heritage, it has modernized its portfolio to include instant mixes, cake and cookie bases, and sugar-free options to cater to contemporary tastes. The organization remains a symbol of the Spanish-Filipino culinary legacy, championing the use of 100% pure, locally sourced cacao from Davao.