About

Philippine Foodasia Corporation (universally known as FoodAsia Corporation) is a dynamic multi-brand food retail, manufacturing, service, and franchising conglomerate in the Philippines. Founded in 2004, the corporation has established itself as an institutional giant in the domestic fast-casual sector, operating over 200 stores nationwide. FoodAsia Corporation is the creator, owner, and central operator of several highly recognized multi-awarded food brands—most notably Bibingkinitan!® (the country's original and largest Filipino baked-goods and coffee chain specializing in mini-traditional rice cakes), alongside companion lifestyle concepts like LAVA® (Churros with melted chocolate), Wuffwich™, and Bar-B-King™ (BBK Group). Driven by robust franchise infrastructure, integrated central kitchen facilities, and active workforce recruitment across Metro Manila and regional provinces, the company functions as a dominant player in the Southeast Asian quick-service restaurant (QSR) industry while scaling operations for global market expansion.