About
The D.I.Y. (Do-It-Yourself) Shop Corp., operating under the trade name DIY Hardware, is one of the Philippines' largest multi-category retail hardware and home improvement chains. The company operates more than 50 physical store branches spread across Luzon, Visayas, and Mindanao, with a strong concentration in Metro Manila and provincial cities including Baguio, Dagupan, Naga, Bacolod, Iloilo, General Santos, and Zamboanga. Its retail stores are predominantly located within shopping malls and commercial centers. DIY Hardware carries a broad product assortment spanning hardware and tools (hand tools, power tools, electrical, plumbing, paints and sundries, lawn and garden), home appliances (kitchen, cooling, entertainment, and large appliances), housewares, furniture, chemicals, cleaning supplies, automotive products, pet supplies, and sporting goods. The company also markets its own private label product lines under the sub-brands Asahi (fans and wall clocks), Kleaner (cleaning tools), and Lifetime (home accessories). DIY Hardware operates an e-commerce platform at diyhardware.ph and maintains an active presence on Facebook, Instagram, and Viber. The company's registered head office is located in Caloocan City, Metro Manila.